Coors Light Summer

This summer, Coors Light turned up the volume on chill, delivering an unparalleled music experience that resonated with fans nationwide. Teaming up with some of the hottest artists of the season – Lainey Wilson, Shaboozey, Mt. Joy, and Yandel – to deliver an unforgettable summer music program. Fans had the chance to win exclusive, artist-specific summer music kits and highly coveted backstage passes to meet these Coors Light artists, all while being drawn in by a best-in-class, larger-than-life summer music display that perfectly blended music and beer. This initiative perfectly amplified Coors Light's brand mantra of "Chill," seamlessly blending the refreshing taste of Coors Light with the laid-back vibes of summer music.